ParisFrench culture & the arts
Private visits at the Musée Galliera and other Parisian cultural institutions — the stories, codes and aesthetic references that shape luxury communication and brand storytelling.
European School of Fashion & Luxury Marketing
Learn French luxury— and speak French too.
One tailor-made program, twelve weeks, fully online: 15 hours of fashion marketing and selling plus 15 hours of French every week, taught live by professionals from Paris maisons, with optional immersions in Provence and on the French Riviera.
French & Italian FashionLuxury MarketingBoutique selling
180 h
marketing & sales
180 h
French
Pros
industry faculty
Fashion first
One program, entirely built around luxury fashion marketing
We train marketing and sales professionals for luxury fashion houses — and we teach the adjacent worlds our clients live in: hospitality, yachting, jewellery and beauty.Because understanding the client is the job.
The boutique
Where the sale happens: visual merchandising, clienteling, the art of the welcome.
The product
Leather, silk, perfume and jewellery: knowing the object you are selling.
The client
Who buys, and why: expectations, budgets and buying rituals of international luxury clients.
The school
A French luxury education, built by the professionals who define it.
Noblettica was created for international students and professionals who want a real French education without putting their life on hold. Every week pairs 15 hours of fashion marketing and selling with 15 hours of French for twelve weeks.
You will study French savoir-faire the way the industry lives it: inside flagship stores, showrooms and ateliers, alongside the people who will hire the next generation.
Taught by working professionals
Your instructors are marketing directors, brand managers and communication leads currently working inside French maisons. They teach what they practiced that same week.
Learning in the field
Real fashion windows on the Champs-Élysées, real brand strategy decks from Parisian maisons, real clienteling scenarios in Cannes and Monaco: every module starts with a live case and ends with feedback from the professionals who created it.
Selected by the industry
Every application is reviewed by a panel of luxury professionals. We look for curiosity, taste and drive — the same qualities their teams look for when they hire.
Connected to the industry
Graduates join a network of alumni, professionals and partner maisons across Europe and the Americas. The relationships you build here open doors to internships, referrals and long-term careers.
Star faculty
Learn from the people who run European luxury
Our faculty are practising leaders in fashion, luxury retail and brand communication — and they all teach in English.
Claire Moreau
Communication Director
Parisian haute joaillerie maison
Corporate communication & influence
Gaspard de Launay
Marketing Director
French luxury group
Brand strategy & client experience
Valentina Ricci
Luxury Sales & Boutique Ceremony Lead
Italian maison, Milan flagship
Selling rituals & Italian boutique ceremony
Inside the program
What you actually study
15 live hours of marketing and selling every week for twelve weeks — 180 hours across six modules, graded on professional deliverables, never on exams alone. The 15 weekly hours of French run in parallel.
24 h
Codes of Luxury Fashion
History of the maisons, semiotics of desire, rarity and pricing logic, heritage storytelling and the anatomy of a French fashion brand.
30 h
Brand & Creative Direction
Positioning platforms, moodboards, campaign concepting and art direction reviewed weekly by working creative directors.
30 h
Data, CRM & Clienteling
Customer segmentation, VIP clienteling, e-commerce funnels and performance dashboards on real luxury retail datasets.
36 h
Luxury Selling & Negotiation
The full boutique sale: discovery questions, storytelling on the product, objection handling, upselling with taste and closing without pressure.
30 h
Boutique & Retail Excellence
Visual merchandising, the choreography of the welcome, after-sale rituals, KPIs of a flagship and how a store team is actually run.
30 h
Adjacent Luxury Sectors
Hospitality, yachting, jewellery and beauty — the worlds your clients move in, so you can speak their language.
Applied learning
Flagship boutique & clienteling practice
Nothing you study stays theoretical. Every module lands on a real shop floor: we walk La Croisette and the Golden Triangle with store directors who open their flagships, their windows and their numbers to you.
You decode retail theatre and visual merchandising in front of the display you are analysing, watch VIP clienteling rituals as they happen, then rehearse the sale yourself — discovery questions, product storytelling, objection handling and the close — with feedback from the people who do it every day.
- Live role-plays graded by working boutique directors
- Real merchandising and clienteling briefs from partner houses
- French professional etiquette practised in the selling context
French language track
You do not just study French luxury. You learn to speak French.
French is half the program at Noblettica: 15 hours a week for twelve weeks, 180 hours in total, taught by native teachers who work with luxury brands. Beginners are welcome — most students arrive with none and leave able to hold a client conversation.
It is also one of the most valued lines on a luxury CV. When a French house hires abroad, a candidate who speaks French can talk directly to headquarters, understand the brand at its source and be trusted with VIP clients. Recruiters read it as global culture, real commitment to the maison and a high-level profile.
« Enchanté, je vous présente la collection. »
Week 9 role-play: welcoming a VIP client into a Parisian flagship, in French.
A real hiring advantage
French maisons recruit worldwide, and speaking French moves your CV to the top of the pile — in New York, Dubai or Singapore just as much as in Paris. It signals global culture, genuine interest in the house and the high-level profile they promote.
Live conversation labs
Fifteen hours of live French every week in small groups with native teachers. You speak from week one — no silent grammar drills.
Professional French
Write the email, run the meeting, greet the client. You learn the exact French used inside maisons, showrooms and boutiques.
Culture & etiquette
Boutique and business protocol, plus the vocabulary of perfume, leather, jewellery and ready-to-wear — the cultural fluency clients and managers notice immediately.
Why Noblettica
The European luxury experience, taught from the inside
Professional faculty, an international outlook and a curriculum that puts you inside the houses you admire.
01
An insider French network
Join a community of alumni, professionals and partner maisons across Europe and the Americas. Your classmates, instructors and guest speakers — from Paris showrooms to the French Riviera — become the network that opens doors on both sides of the Atlantic.
02
Applied from day one
You work on real cases from real brands: boutique windows, clienteling scenarios, brand strategy decks and retail excellence projects. Every assignment is designed to mirror the work you will do in a luxury house.
03
Taught by professionals
Your professors are marketing directors, sales managers and brand leaders currently working inside French luxury houses. They bring the standards, vocabulary and contacts they use every day.
04
French language and culture
Fifteen hours of French every week build your confidence in boutiques, showrooms and business meetings. Plus you learn the etiquette, culture and art de vivre — Paris, Provence, the Riviera — that help you understand your clients and colleagues.
Our campuses
Paris & Nice
Two exceptional settings, two ways to live French luxury — and you will study on both.
8th arrondissement
Paris
Steps from the couture houses, luxury agencies and brand headquarters of the Golden Triangle. Weekly visits to showrooms, ateliers, flagship boutiques and Parisian cultural institutions.
Showrooms & ateliersMaison partnershipsMuseum & culture visits
French Riviera
NiceCannes, Monaco
A light-filled Mediterranean campus and your base for the Riviera luxury circuit: flagship boutiques in Cannes, estates in Provence and yachting brokerages in Monaco.
Cannes luxury boutiquesProvence estatesMonaco yachting agencies
French luxury, first-hand
The France you came for
Every term includes field immersions built with the houses themselves — the parts of French luxury you cannot study from a classroom in the US.
Paris
ProvenceChâteau & vineyard immersions
Private estate visits with cellar masters and brand owners: how a grand cru builds desire, prices rarity and tells a three-hundred-year-old story to a modern buyer.
MonacoYachting & ultra-high-net-worth clients
Behind the scenes at Monaco brokerage houses during regatta season. Learn how discretion, referral networks and bespoke service close eight-figure deals.
Admissions
Join Noblettica
Passionate about fashion, luxury, marketing and communication? Tell our admissions team about your project.
Our admissions panel is deliberately open: you do not need a fashion degree or prior experience. We regularly select candidates who arrive with no industry background but with genuine passion, taste and the mindset luxury houses look for.
We reply within 48 hours, and our US-based advisors can call you in your time zone.
Motivation interview with a luxury industry professional
French placement test and personalised module plan
Three twelve-week cohorts per year: January, April and September